New York Times, “How Dictionaries Define Publicity: The Word of the Year” (Dec. 10, 2007)
When editors at the New Oxford American Dictionary recently announced that their word of the year was “locavore,” which means someone who eats locally grown food, they also became the very definition of publicity.
In the last few weeks Ben Zimmer, an Oxford University Press dictionary editor, appeared on numerous radio shows and on a syndicated public radio program to talk about the word contest. The selection of locavore also had 25 mentions in major newspapers like The Philadelphia Inquirer and The Washington Post.
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