Ben Zimmer's latest interviews and other media appearances.
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Alice Robb, “People Use Fewer First-Person Pronouns As They Get Older” (The New Republic, Sept. 30, 2014)

Linguist Ben Zimmer doesn’t see the new data as an indictment of millennials, either. For twenty-somethings, says Zimmer, “Their frames of reference have more to do with themselves as individuals, and later on those frames expand to include spouses and children.” Life changes, as much or more than attitude changes, are likely to affect diction. “Starting a family also licenses a person to speak on behalf of the family unit. In a Facebook post of someone who is married, and especially of someone married with kids, the use of ‘we’ is implicitly understood to encompass the nuclear family in one shared ‘voice.’”

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Tanya Ballard Brown, “People Be Triflin’, From ‘Bills, Bills, Bills’ To The Bible” (NPR’s Code Switch blog, Sept. 28, 2014)

Ben Zimmer, the executive producer of and language columnist for The Wall Street Journal, pointed me to the Dictionary of American Regional English, which tells us the word is chiefly used today in the South and Midland regions. And he explained via email that “there are a few interrelated meanings in Southern and African-American dialects: ‘lazy, shiftless, worthless’ (from 1832), ‘tired, draggy, under the weather’ (from 1887), and ‘sexually promiscuous’ (from 1924). That last sense has frequently been used in blues lyrics for untrustworthy members of the opposite sex.”

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Steve Wood, “How to Talk Like You’re from New Jersey” (Courier-Post, Sept. 25, 2014)

We’re not filled with self hate. We also have room to deride others.

“Shoobies” and “bennies” are terms held for unfriendly interlopers to the Jersey Shore.

“Never affectionately, always disparagingly,” says Ben Zimmer, executive producer of and language columnist for The Wall Street Journal.

“There’s a pretty clear dividing line on the shore where ‘Benny’ gets used and where ‘Shoobies’ get used,” he says.

The line of demarcation lies around the southern tip of Long Beach Island. Descending south of this point and typically from the Delaware Valley are shoobies, a term used since the 19th century, when Philly daytrippers could travel cheaply to the shore by train — with a shoe-box lunch.

To welcome New York outsiders, motorists as south as Asbury Park would sport bumper stickers reading “Bennies go home,” says Zimmer, a Jersey City resident. The mainly New York “Jersey Shore” cast only added ire.

Though the Jersey Shore culture is unlike any other, the tension between insiders and outsiders is replicated around the country, from Hawaiians toward white surfers to New Englanders toward “summer people,” Zimmer says.

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Slate’s Lexicon Valley podcast, “Which Came First: Orange the Color or Orange the Fruit?” (Sept. 23, 2014)

Mike Vuolo and Bob Garfield discuss the peripatetic history of the word orange with Wall Street Journal language columnist Ben Zimmer. For more on orange, visit Zimmer’s Word Routes column on

(Show page)

Eric Alterman, “Of Optics and Objectivity: How Journalism Is Failing Our Democracy” (The Nation, Sept. 11, 2014)

This growing fascination with “optics” reveals a lot about how our press’s news values have been compromised by those that it covers. Back in 2010, Ben Zimmer’s New York Times “On Language” column offered an astute etymological history of the term, one that also speaks volumes about the trap the press has fallen into.

“When politicians fret about the public perception of a decision more than the substance of the decision itself, we’re living in a world of optics. Of course, elected officials have worried about outward appearances since time immemorial, but optics puts a new spin on things, giving a scientific-sounding gloss to P.R. and image-making.”

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Caitlin Dewey, “Do We Even Need Words Anymore?” (Washington Post, The Intersect, Sept. 10, 2014)

“I watched the Apple event and was struck by the ‘post-linguistic’ nature of the communications Apple is now pushing,” said Ben Zimmer, a prominent linguist and language commentator. “It’s a canny direction for Apple to be heading, in large part because these visual cues are independent of any particular language and thus can work well in any market in the world.” …

“It’s not only ‘post-linguistic’ but ‘pre-linguistic’ as well, harking back to the pictorial systems that gave rise to early writing like Sumerian cuneiform and Egyptian hieroglyphics,” he said, of our increasingly visual messaging. “Surely semioticians will have a field day analyzing these emergent communications channels.”

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Rebecca Greenfield, “Why You Won’t Be Wearing an iWatch” (Fast Company, Sept. 10, 2014)

“Even if it was precipitated by trademark wrangling, it may very well be a canny move to leave the ‘i-’ prefix in the past,” linguist and Wall Street Journal language columnistBen Zimmer told Fast Company. The whole iGimmick might define Apple, but Zimmer called it a “double edged sword.” Note that Apple also went with Apple Pay and not iPay. “You run the risk of ‘iWatch’ being interpreted as ‘I Watch’ and ‘iPay’ as ‘I Pay.’” Plus, at this point, iThings, which are not exclusive to Apple, are old-hat. …

“Much as the ‘e-’ prefix has been largely abandoned (outside of established terms like ‘email’ and ‘ecommerce’), the ‘i-’ prefix may soon sound rather quaint, a reminder of an earlier technological age,” said Zimmer.

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Alexander Nazaryan, “Feeling a Bit Iffy About ‘Abilify’” (Newsweek, Sept. 10, 2014)

“There’s no danger of abilify becoming a conventionally accepted verb any time soon,” says Wall Street Journal “Word on the Street” columnist Ben Zimmer. “All this demonstrates is that those in the naming and branding industry have a penchant for adding the -ify suffix to create new concoctions.” Zimmer notes that fellow linguist Christopher Johnson has compiled a Pinterest board of “ify” brands, which include Rentify, Wingify and Attendify, not to mention the popular music-streaming service known as Spotify.

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Philip Bump, “Scott Brown Wants Us to Discuss Whether or Not He Was a Lobbyist. So We Did.” (Washington Post, The Fix, Sept. 8, 2014)

We asked Ben Zimmer, executive producer of and language columnist for the Wall Street Journal, for his assessment of how the word is understood. “It’s an interesting case where Congress trying to legislate language and the meaning of words,” Zimmer said, adding that “the meaning of words are very slippery things.” From the beginning of its usage, there has “always been a general understanding that the role of a lobbyist is to influence legislators.” Its application to Brown is “kind of a gray area, obviously,” with Zimmer arguing that simply working for the firm not necessarily implying that Brown is doing lobbying.

(Incidentally, the term itself does not originate from men waiting in the lobby of a hotel for President Grant, as legend has it. “There’s plenty of evidence that the term predates the Civil War,” Zimmer notes, pointing to research conducted by OED contributor Barry Popik. The first mention of “lobby” in the sense we mean dates to 1814 — in Albany, N.Y., not Washington.)

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Chuck McCutcheon, “What Politicians Really Mean When They Use These Washington Buzzwords” (National Journal, Sept. 2, 2014)

Glide path

Technically it’s the final descent route for a landing plane, but in political parlance it has become used with increasing frequency to describe the proper outcome for a bill or a difficult issue. Even before Obama took office, language lovers took note of his use of the phrase in such contexts as “the glide path that we are on with respect to health care spending” and getting on “a glide path to reducing our forces in Iraq.” Since then, other politicians have used it to evoke a sense of comfort and certainty about the course on which something is heading. But it doesn’t work in every context. “When the glide-path metaphor is transferred to economics, I think, it doesn’t quite … fly,” Wall Street Journal language columnist Ben Zimmer observed. “Even if the economy is being steered to a ‘soft landing,’ it’s still going down, right? Wouldn’t we want to get that plane moving upwards, or at least staying level?”

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