Jordyn Taylor, “Vocabulary.com Launches App So You Can Actually Use Your iPhone to Learn Read” (Betabeat, Mar. 31, 2014)
“There’s something in our brains, clearly, that enjoys the rush of very addictive games,” Vocabulary.com executive producer Ben Zimmer told Betabeat. “So if that’s the way our brains work, why not take advantage of that — not just play some mindless game, but do something that’ll actually improve you? You don’t have to feel bad about playing [this] for a long time, because you’re improving your vocab.”
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