Interview on WBUR’s “Radio Boston” about the origins of the slogan “Boston Strong.” (May 16, 2013)
In the wake of the Boston marathon bombings, two words have become famously associated with the city’s response: “Boston Strong.” You see it and hear it everywhere — and it’s become a handy short-hand for defiance, solidarity and caring. But where does this verbal branding come from and what makes it so powerful?
(Show page, audio, related Boston Globe column, Word Routes column)