eSchoolNews, “Thinkmap Launches Vocabulary.com, Revolutionizing Vocabulary Instruction” (Apr. 11, 2011)
“For too long, vocabulary instruction has been tied to inefficient and tedious methods of the past — rote memorization, flashcards, and dry word lists with no context,” said Ben Zimmer, executive producer of Vocabulary.com. “We’ve started from scratch to create a system that models each person’s vocabulary and abilities so that we can serve up a personalized learning experience that is both engaging and effective.”
Read the rest here.